Terms of use
The terms governing access to Backroom, including account responsibilities, AI-assisted features and customer-supplied data.
Change on 30 September 2026
From 30 September 2026, Fat Genie is provided by The Better Growth Company Ltd.
1. Provider and scope
Backroom by Fat Genie is operated by The Better Growth Company Ltd, a company registered in England and Wales (company number 12585000), trading as Fat Genie. Registered office: Apartment 1107 9 Churchyard Row, London, England, SE11 4FF. These terms apply when you create or use a Backroom account.
2. Accounts and access
You must provide accurate account information, keep your credentials confidential and use Backroom only through access you are authorised to use. You are responsible for activity performed through your account unless it results from a security failure for which we are responsible.
We may restrict or suspend access where reasonably necessary to protect users, investigate misuse, comply with law or protect the security and integrity of the service.
Backroom is currently intended for account holders aged 18 or over. Do not create an account if you are under 18 unless Backroom expressly provides a separately reviewed under-18 route.
3. Current access and paid services
Creating a Backroom account in the current build does not itself start a paid subscription.
A paid contract will arise only where a checkout, order or other express commercial flow clearly states the price, billing period, payment terms and the action that creates the payment obligation.
Feature names, access tiers and beta availability may change as Backroom develops. Where a future paid service is offered to a consumer, the applicable pre-contract information, cancellation rights and payment terms will be provided before the order is placed.
4. Your content and permitted use
You retain whatever rights you hold in material you submit to Backroom. You give us the limited permission necessary to host, copy, transform and otherwise process that material to provide, secure and support the service and the features you request.
You must not upload or use material unlawfully, infringe another person’s rights, attempt to bypass access controls, probe or disrupt the service, introduce malicious code, or use Backroom to facilitate unlawful or deceptive activity.
5. Information about other people
If you enter personal data about a contact, customer, collaborator or other person, you are responsible for having a lawful basis to do so, providing any transparency required of you, keeping the information accurate and proportionate, and respecting that person’s applicable rights.
Do not enter special-category data about another person unless you have independently established and documented both an Article 6 lawful basis and an applicable Article 9 condition. Backroom is not designed to collect third-party health information, sex-life or sexual-orientation data, biometric identifiers, political opinions or similarly sensitive information.
6. Customer personal data — processing terms
To the extent we process personal data you supply solely on your behalf in order to provide Backroom, you act as controller and The Better Growth Company Ltd acts as processor. Your documented instructions are your use and configuration of Backroom and any additional written instructions we agree.
- The subject matter is the hosting, organisation, calculation, display and requested processing of customer-supplied workspace data for the duration of the relevant account or agreed retention period.
- Data subjects may include your contacts, customers, collaborators or audience members; data may include identifiers, platform handles, ordinary commercial interactions and other non-sensitive information you lawfully choose to enter.
- We will process that data only on documented instructions unless law requires otherwise, apply appropriate confidentiality and security measures, and use subprocessors only for service delivery under appropriate data-protection obligations.
- Where applicable and taking account of the nature of processing, we will provide reasonable assistance with data-subject rights, security obligations, breach response and data-protection assessments.
- On termination, customer personal data will be deleted or returned in accordance with the applicable account process, legal requirements and technically necessary backup cycles.
- We will make information reasonably necessary to demonstrate these processor obligations available and permit proportionate audit arrangements where UK GDPR Article 28 requires them.
7. AI-assisted features
AI-assisted features can generate incomplete, inaccurate or unsuitable output. You remain responsible for reviewing outputs before relying on, publishing or acting on them. Backroom does not make an AI output authoritative merely because it appears in the service.
Where a feature can use an approved Brand Board or other approved workspace context, that use must be explicitly selected by you. Backroom may record the exact approved context and version used, together with generation provenance, when you save the resulting work. Provenance records explain how work was produced; they do not turn generated material into approved or measured fact.
Unless a feature expressly states otherwise, AI output is not legal, tax, accounting, medical, financial or other regulated professional advice. Do not submit confidential, sensitive or third-party material to an AI feature unless you are authorised to do so and the disclosure is appropriate for that purpose.
8. Availability and changes
We may improve, replace, add or remove features and may carry out maintenance. We do not promise uninterrupted availability. Where a change materially affects a paid commitment or a user’s legal rights, we will provide the notice or choice required by the applicable terms and law.
9. Liability and statutory rights
Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for fraud or fraudulent misrepresentation, or excludes statutory consumer rights that cannot lawfully be excluded. Subject to that, responsibility for losses will be determined under applicable law and any specific commercial terms agreed for a paid service.
10. Ending access
You may stop using Backroom at any time. We may terminate or suspend an account for material breach, security reasons, unlawful use or where continuing the service is no longer reasonably practicable, subject to any mandatory rights that apply.
The Account page provides a data-export function and a deletion-request process. A deletion request is not an instant destructive cascade: we may need to distinguish data that can be erased immediately from information subject to a defined legal, security, audit, processor or backup retention requirement. We will not describe retained information as deleted.
11. Law and jurisdiction
These terms are governed by the law of England and Wales. If you are a consumer, this does not remove any mandatory protections or rights to bring proceedings that the law of your home jurisdiction gives you.
12. Complaints
If something has gone wrong, contact Fat Genie and tell us what happened and the outcome you are seeking. If a consumer complaint reaches deadlock, we will provide any alternative-dispute-resolution information the law requires at that time.